dd country wide is a government frame however it has its personal editorial independence.
starting: 1959 to 1982
on 15 september 1959, at the studio of all india radio, delhi, the very first tv channel in india, started out an experimental telecast with a small transmitter and a makeshift studio. until 1965, dd have become a part of all india radio, so all of the regular each day transmissions were operated through all india radio. on 15 august 1982, doordarshan added a national telecast carrier from its non-public tv studio in mandi house, new delhi. this telecast grow to be named dd1 channel and started normal transmission. krishi darshan, chaupaal, samachar, and kalyani were the primary applications at the channel.
golden days as country wide dd national app
in 1984, dd1 channel began out telecast of subsidized tv serials, which had been produced through veteran filmmakers. hum log end up the primary television serial of indian tv, and started out out airing on 7 july 1984. after the success of hum log, many specific tv manufacturers and filmmakers created many popular shows.the sword of tipu sultan, mirza ghalib, akbar birbal, bahadur shah zafar, bharat ek khoj, mahabharat, ramayan, vishwamitra, luv kush uttar ramayan, buddha, malgudi days, surabhi, hum paanch, tiltliyan, taaraa, yeh jo hai jindagi, megastar trek, khaandaan, 13 panne, air hostess, waah janaab, tamas, vikram aur betal, tenali rama, kirdaar, singhasan battisi, guldasta, mrignayani, shrikant, sadgati, nukkad, yeh jo hai zindagi, lot pot, mungerilal ke haseen sapne, bhim bhawani, kakkaji kahin, paying guest, ados pados, upannyas, fauji, karamchand, vyomkesh bakshi, samandar, param veer chakra, wagle ki duniya, buniyaad, hum log, kachchi dhoop, chunauti, mahanagar, talash, umeed, subah, mr. yogi, circus, ek bhool, chote babu, yugantar, kehkashan, yatra, rajni, avenue hawk, udaan, gaata jaaye banjara, phool khile hain gulsan gulsan, pingu, circus, taaj mahel, khubsuraat, and dada dadi ki kahaniya had been the most famous serials of these days.
opposition with dd national app
after the entry of satellite television for pc channels in india, doordarshan commenced going via sturdy opposition from zee tv in 1992. despite the truth that days cable and satellite tv for pc tv for computer channels have been no longer resultseasily available then, dd-1 changed into though ruling the chart, as it turn out to be available terrestrially. in 1993, doordarshan released its 2d channel for metro/urban target audience, dd metro, and renamed dd1 to dd countrywide, which changed into targeted at a rural target market.with the telecast of popular television shows like chandrakanta, alif laila, tehkikaat, chitrahaar, reporter, udaan, byomkesh bakshi, farmaan, katha sagar, neem ka ped and chanakya, dd country wide become enough precise for purchasing viewers, but doordarshan board become focusing extra on its dd metro channel, which became aimed to compete with zee television. inside the period in-between, dd metro have become one of the well-known destinations of tv traffic with its shows like junoon, superhit muquabala, and azanabi. a number of the famous shows were additionally aired on dd national.
in 1995, at the same time as most of the channels like dd metro, zee television, domestic television, famous individual plus and sony tv started out that specialize of their excessive time slots, dd national become however stacked with its function and responsibilities, as at the time it grow to be best supply of news on tv. to offer extra enjoyment, dd national opened a day slot for housewives with the telecast of shanti. to help the achievement of shanti, many other indicates like swabhimaan, farz, and yug have been delivered and they all were praised.
dropping the conflict: 1997 to 2002
this period emerge as very terrible for doordarshan and its channels. dd countrywide channel started out out dropping its warfare with private channels, and dd metro channel also misplaced its viewership. in 1997, prasar bharati, the discern body of doordarshan, have become customary, however it have become not a whole lot capable of take proper picks for its channels. personal channels like zee television, big name plus and sony tv commenced out airing excessive price range television serials from pinnacle production houses, in which doordarshan's each channels were did not get any manufacturing with themselves. but dd country wide end up nonetheless doing the first-rate in afternoon slots with kasam, itihaas, agni, aprajita, aurat, ardhangini, sanjog, deewar, aane wala buddy, waqt ki raftaar and masses of more programs, however in high time, it was losing its ground. there were a few awesome applications like india's most wanted, gul sanobar, surabhi, noorjahan, om namah shivay, jai ganga maiya, and suraag, but the ones were no longer sufficient to offer competition to private channels.
in 1999, dd countrywide began out airing mukesh khanna's shaktimaan, which became the blockbuster television serial in indian statistics. in 2000, after tasting the achievement of india's maximum favored, jasoos vijay and suraag in excessive time, prasar bharati decided to redesign its each channels, and lots of new serials had been brought on dd national, but very few of them were a hit due to limited high time slots. dd national had best nine-10:30 for displaying top time content material, at the same time as special channels had the 8-eleven slot for pinnacle time. new channels like sahara television and sab tv were additionally acting higher than dd channels in top time.
reclaiming the viewership: 2002 to 2010
in 2002, dd provided its time slots to well-known filmmakers, and have been given a few famous shows of the time. ramanand sagar's aankhen, br chopra's aap beeti, adhikaari brothers cid officer, kiran bedi's galti kiski, and time's dishayen were telecasted at the channels and prized via visitors. in 2003, at the same time as dd metro channel modified into transformed into dd news, prasar bharati focused on its dd country wide channels, and indicates like meher, bypass over india, kayamat, kaanch, and phir bhi dil hai hindustani have been brought. in 2005, hawayein starring ravi kishan-malini kapoor have become one of the most well-known indicates and additionally received call of first-class television serial of the yr at the ita awards.
in this era, dd brought many popular serials like air hostess, wo huye na hamare, kyunki jeena isi ka naam hai, tum dena sath mera, hari mirchi lal mirchi, soni mahiwaal, wheel smart shrimati, krazzy kiya re, chandramukhi, jo kahunga sach kahunga, tahreer munshi premchand ki, and kashmkash zindagi ki. those have been praised, and with the help of these serials dd countrywide managed itself within the race of trp.
lost identification and relaunch: 2010 to provide
in this period dd country wide suffered with low nice serials. at excessive-time it have become nonetheless no longer able to compete with personal channels, and it additionally started out dropping its pinnacle position in afternoon slots to reruns of other channels. in 2012, after dropping more than ever before, dd started out airing ekta kapoor's pavitra bandhan, sanjay leela bhansali's saraswatichandra and a few other serials, however this become not enough for its revival. in 2013, it reduced its window for nearby telecasts to 4pm-7pm, and stopped airing information at night, which brought one and a 1/2 of hour to its pinnacle time. to enhance the brand new 4-hour lengthy prime time, dd introduced television serials like gora, bharat ki shaan, baba aazmi's yeh kaha aa gaye hum, dil jo kah na saka, and sanjeev kapoor's chef ki rasoi. it moreover launched a campaign for its afternoon slots, "dd dophar aapke ghar", by airing serials like amrita, anudamini, aisa prem kahan, and chupau kaise laaga chunari me daag.
in november 2014, prasar bharati relaunched dd national as desh ka apna channel with a brand new subject and serials like satisfied homes, khwabon ke darmiyaan, khamosh sa afsaana, dard ka rishta, paltan, stree shakti, zindagi ek bhanwar, and janmon ka bandhan. first of all those suggests did better, but after tracking their general performance, in 2016 prasar bharati decided to go for a slot sale coverage and invited bids from film makers for its 7pm to eleven pm slot. 2016 afternoon slots aired serials like krantijyoti savitribai phule, u-turn, and munidhar.
